The icing on the cake for your radio station, or the finishing touch for your podcast. Beautiful, fitting sung jingles strengthen your brand identity and the atmosphere of your product. Sometimes slick and modern to polish the flow of your playlist. Sometimes pleasantly laid-back and a bit vintage, and sometimes with a wink and a good dose of humor.
Jingles come in all shapes and sizes, and at Klinker Media, we understand that. We produce the custom jingles you need. Whether it is a package of sung Station IDs, a minisong or DJ song for a radio show, audio imaging for a TV program, or for a podcast: we are happy to collaborate with you and use our expertise to develop your idea into a professional result.
We use our expertise to develop your idea into a professional result.
We produced this completely new jingle package for the radio station of Regional Broadcaster RN7. The audio logo was updated, and the news, weather, and traffic tunes were also given a major refresh. These are modern productions with a strong nod to musical elements from the 80s, perfectly matching the station's format. This means primarily rock and pop jingles, full of energy and featuring powerful ad-libs. For the vocal lines, we collaborated with two vocalists with extensive experience in the jingle world.
We produced this compact custom jingle package for the Belgian radio station Paloma. Modern, fresh, and suitable for a wide range of musical styles, just as the client requested. Because Radio Paloma broadcasts near the Dutch border, the client consciously chose vocals in Dutch. The jingles are nicely poppy and, above all, cheerful and energetic.For the vocals, we collaborated with an experienced vocalist and new talent.
We produced these two jingle IDs for the Italian station Sunbeat. Custom-made for the minimalist, downtempo electronic tracks this station plays. Thanks to the extra-long end reverb, the jingles flow beautifully into a track with a matching key.For the jingles, we worked with a single female vocalist who sang the vocal lines largely in unison, to which we then applied a significant amount of FX. This works well with the minimalist feel of the jingles.
At Klinker Media, we create many different types of jingles and other musical audio productions. We always carefully consider your wishes and are happy to advise you on what you need. Here is a selection of what we can create:
Perhaps the most well-known type: a sung jingle featuring the name of the radio station, and optionally a sung or spoken slogan. Station IDs are created to match the musical style of the station’s playlist. Often, a sung jingle package with, for example, 5, 10, or more different cuts is chosen, so you can always use the jingle that fits perfectly into the flow of the playlist.
In essence, the top-of-the-hour – or hour opener – is also a Station ID. However, we mention it separately here because it is the most important of all: it plays every hour and defines the atmosphere. Within a few seconds, it becomes clear what you are listening to and what energy you can expect from this station. Therefore, it is crucial: the hour opener must be immediate, grab attention, and capture the mood in the blink of an eye.
The “functional” jingles of the station: the music beds for news, weather, and traffic. These are custom-made background tracks for recurring moments on the station. They convey authority and reliability. An important instrumental component of a complete sung jingle package. Just like the Station IDs, we compose and produce these ourselves based on your requirements. Where necessary, we can provide them with a spoken or sung intro.
Let the sound of your station blend perfectly with the tracks you play using power intros. In a custom-made power intro, we let a (usually sung, sometimes spoken) station name transition seamlessly into a specific track. The result is a very slick transition, where your listener already recognizes their favorite song, with your station’s name integrated so that it is subtly reinforced.
Not only fitting for the station, but especially fitting for the program or the DJ: a minisong or Show ID. A sung jingle featuring the name of the program and/or the name of the DJ. Sometimes serious, sometimes with a wink; but always strong and recognizable. By using a sung Show ID at the same moment in the program, you build a bond with your listener and provide clearly recognizable “anchors” in the show.
Not every jingle needs to be sung. Music beds are the instrumental tracks used as background music during presentation. They ensure that the station’s energy continues, even during talk time. A good “bed” gives the presenter the right rhythm and enhances the flow of the program.
At Klinker Media, we produce spoken and sung jingles that not only stand out but also align seamlessly with the atmosphere you want to create. We do not deliver standard productions from a music library, but authentic custom work. We combine our passion for audio with your vision to achieve a result that simply feels right.
We deliver custom productions that truly work for your target audience. Do you want to have sung jingles made, music beds composed, or are you looking for a custom minisong or Show ID? In the first phase, we are happy to advise you on what works best for your goal. We want to truly get to know your project before we start. We discuss your desired style, listen to examples that inspire you, and provide our input to create a cohesive whole.
Let’s get started! We compose and produce all music ourselves, so that it fits the briefing exactly. Depending on your project, we work with professional studio musicians, sample libraries, and synthesizers, or a combination thereof. For vocals and spoken word, we work with experienced studio singers and voice-overs. In the final phase, mixing and mastering, we balance the jingles in terms of sound and dynamics. In doing so, we naturally take into account the sound processing that is typically done on radio (and sometimes also on podcasts).
Always a festive moment: the jingles are ready! You will receive them digitally in high audio quality (standard 16-bit, 44.1kHz). Where possible, we deliver each jingle in different versions, so you can “mix & match” what you need and make your own edits to add voice-overs, for example. If desired, we can provide information about tempos and keys, so you can process the jingles tightly into your playlist.
First, we would like to know from you what you are looking for. A jingle package for your radio station, tunes and beds for your podcast, or a show song for your radio program? From there we make a plan: which musical style will we use, which singing voices fit this? It is sometimes quite difficult to describe a style, so it can help if we look for examples of other imaging that you like. In the case of radio jingles, it helps to provide a short playlist with tracks that really clearly fit your station.
From here we get to work composing & producing the tracks. We often send an interim update, so you have an idea of what we are making and so you can give feedback. This way we work in steps towards the final delivery, in close collaboration with you.
That depends on the size of your request and how busy it is in our studio. A single jingle can be delivered faster than a complete package. The busyness in our studio varies throughout the year. For the most current information about this, it is best to contact us for a moment.
We compose those ourselves, completely custom-made for each project. So we do not work with stock music and also not with AI-generated music. We believe in human creativity and musicality.
This depends on:
For a precise price you can request a quote. We will then send you a price quote quickly.
At Klinker Media, we work together with professional studio singers who have extensive experience in singing jingles (truly a craft of its own). We always cast suitable voices per project. If desired, we can let you hear examples of previous projects with the singer in question.
Most certainly! Here you can read even more specifically about jingles for podcasts.
Upon final delivery, you will receive the jingles in professional audio quality, ready for broadcast on the radio or use in a podcast. By default, we deliver in 16 bit / 44.1kHz. Upon request in advance, we can also deliver in 24 bit or 48 kHz (without additional costs).
Where applicable, we also include submixes of each jingle, such as ramp versions, acapellas, and shotguns. This is included.
Upon request, we can provide you with information per jingle about key and tempo. You can use that if, for example, you want to schedule jingles on matching key or BPM in your playlist.
What is unique about Klinker Media is that, in addition to producing creative audio productions, we also deal with configuring sound processing for radio stations and podcasts. Because of this, we have in-depth technical knowledge of audio and the audio processing in the broadcast chain. We take that into account when mixing and mastering the jingles we deliver.
Simple: get in touch with us! 🙂 We are ready to answer your questions.
Shall we start working together on a great audio production? Such as a minisong or a complete jingle package? Contact us without obligation via email or WhatsApp. Surprise us with your ideas and wishes. We are happy to brainstorm with you to create a top-tier production that we fully support (which we find very important).
