Audio commercials for radio or online
With the right message your customers reach address convince inspire hit marvel
Complete production taken care of from start to finish.
Radio advertising works. But it is important that your commercial is worked out to the finest detail. Klinker Media takes care of that. It starts with a well-written text. A clear story, that's what it's all about. To the point and such that your message sticks with the listener. And of course: the right voice, which speaks credibly with just the right intonation. Finally, perfectly fitting music or sound effects, to set the right atmosphere and really bring the radio commercial to life. This is how a production by Klinker Media gives you the greatest benefit (and pleasure) from your commercial.
Commercials that reach your customers.
How it works
This is how we make your radio commercial
in 3 steps.
This is how we create your radio commercial in 3 steps.
1. The script
Every commercial starts with a script. And a script again starts with the question: what is your goal? What do you want to convey to the listener of your commercial? Klinker Media likes to think about that with you. We develop the idea into a commercial script, in which we describe how the commercial will run: what is said, in which intonation and with which approach, and what sound effects we will use to bring the story to life. A good script is very important, as it is the basis of the commercial. That is why we say: even if you have already come up with a text, we will always take a look with you to dot the i's and cross the t's.
2. The voice
3. The final assembly
Some of the possibilities
Spoken commercial
The most common variant is the spoken commercial with one voice. Multiple voices are also possible, for example in a dialogue commercial. With different voices, the listener pays more attention to the commercial.
Commercial with audio logo
A recognition melody, composed especially for your brand by Klinker Media. An audio logo makes your radio commercial stand out more and sticks with your (potential) customer. With a strong melody, the listener knows what brand it's about even before anything has been said.
Sung commercial
Stand out extra with a sung name or slogan, complemented by spoken text. Or how about a fully sung commercial to a catchy tune? Sung names, taglines or entire messages stick better with your customers. So your commercial has more impact.
Rates
Local radio
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Tightly written text that gets your message across
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Perfectly fitting professional voice-over
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Finished to perfection in high quality
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To be broadcast on local radio stations for 1 year
Regional radio
-
Tightly written text that gets your message across
-
Perfectly fitting professional voice-over
-
Finished to perfection in high quality
-
To be broadcast on local radio stations for 1 year
-
To be broadcast on regional radio stations for 1 year
National radio
-
Tightly written text that gets your message across
-
Perfectly fitting professional voice-over
-
Finished to perfection in high quality
-
To be broadcast on local radio stations for 1 year
-
To be broadcast on regional radio stations for 1 year
-
To be broadcast on a national radio station for 1 year (multiple stations on request)
* These rates exclude 21% VAT and are based on a one-voice spoken commercial. We discuss your wishes without any obligation and give you the final price beforehand.
This is what your commercial could sound like
For inspiration: examples of our previous productions.
Spoken commercial for Wifi4All, an IT service provider specialising in internet and network connectivity.
Tailor-made radio commercial for glass and painting company Marc Hellegers.
Spoken commercial for AdHetec, a company specialising in rental and installation of security cameras.
Spoken radio advertising for LightTwist project lighting, a company that designs and installs lighting installations.
Commercial with custom-composed audio logo for SleepSphere. The commercial features a sung company name.
Frequently asked questions about radio commercials
As long as it needs to be, and as short as it can be! A commercial with a length of 15-20 seconds is very common. But shorter is also possible, for a powerful to-the-point message. Longer is generally not recommended. The listener's attention dissipates if the radio spot is too long. If you want to say more, it is often better to use a tag-on.
A tag-on is a short repeat or addition to the full radio commercial, which comes back later in the commercial break. Repetition of your brand works best! You can also use a tag-on to mention information that there was no more space for in the full spot. A tag-on usually lasts 10 seconds or less.
Just a little less to spend but still want to get your message across? Contact us to discuss your budget and the possibilities. You can save money by using our professional house voice. Or if you know in advance that you need several (versions of) commercials, you will receive a discount on the production.
No! We write a catchy text for your commercial as standard. Of course, we do ask for your input and actively think along with you.
Normally, production time is only a few working days. If you have a tight deadline, it's best to consult us. In urgent cases, we can often produce within one working day.
An audio logo is a short, recognisable melody that keeps recurring in your statements on radio, TV and the internet. Your customers recognise your company by this short piece of music. It is actually an audible version of a printed logo. We can produce a customised audio logo for you.
Of course! Indeed, a commercial with a catchy melody often sticks much better with the listener. Klinker Media can produce a partially or fully sung commercial for you. In that case, we compose and produce the music ourselves and your commercial is sung by a professional singer.
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