Leverage our expertise in creating powerful audio commercials. We produce commercials with impact. With creativity. And above all, with a passion for the craft. That is why clients return to us (and the fact that we are client-oriented and think along with you is also highly appreciated).
We work exclusively on a custom basis. We write scripts, cast a suitable voice-over or singer, and compose a fitting tune where necessary. As a client, you are closely involved in this entire process, while we unburden you wherever possible. Together, we build a truly effective radio or online commercial that is technically and creatively rock-solid.
Together, we build a truly effective audio commercial that is technically and creatively rock-solid.
Together with creative agencies ANDC and CreatieKrachten, we developed this radio campaign for the Municipality of Nijmegen.
Spoken radio commercial for Wifi4All, an IT service provider specializing in internet and network connections. Based on our advice, the client registered a second domain name with the spelling "Wififorall," so the name did not have to be spelled out in the commercial.
The most well-known form is the spoken audio commercial with a single voice. Perfect for conveying your point powerfully. It is important that the script is very well-written, as that is where the primary opportunity to stand out lies. Fortunately, we excel at writing sharp copy for commercials, so we are happy to assist you with that.
You can also opt for a dialogue spot: we then use two or even more different voices and write a script with interaction between them. This stands out even more and ensures a better connection with the listener, who can better relate to the message of the commercial.
As humans, we are good at remembering melodies. In doing so, we unconsciously store all kinds of associations, such as a brand name. That is why using an audio logo for your brand—a melody composed specifically for your brand—works so well. It enormously strengthens recognition and ensures your brand sticks.
At Klinker Media, we excel at composing catchy audio logos that stand out and that the listener will keep humming all day (sorry). We are happy to help you produce a commercial with your own unique audio logo, or even a sung company name or tagline (which you will then likely be singing all day yourself).
This is the ultimate in audio commercials: more striking, more recognizable, and the most memorable. In addition to a sung company name or tagline, we can also produce fully sung commercials for you. We compose a custom advertising tune for your commercial and write catchy lyrics.
Because we custom-make everything in our studio, the result is an incredibly catchy spot that fits your brand perfectly. A sung commercial can also be combined with spoken text. This allows the sung commercial to be used more frequently for various promotions.
A small warning in advance: earworm guaranteed.
Everything starts with your vision: what do you want to achieve and who is your audience? From the very first moment, we think along with you about the objective of the commercial. This allows us to advise you on the type of commercial that best suits your needs. We also carefully consider the appropriate length of the commercial and the medium on which you will deploy it (for example, what type of radio station or podcast). This forms the basis for the next step.
Based on your input, we get to work: we write a script, compose a tune if necessary, and cast the right voices. We work with professional voice-overs and singers who have extensive experience with commercials. During this phase, we keep you closely informed of the plan and unburden you wherever possible. This keeps you closely involved in the process. Once everything is ready and approved by you, we move to the final step.
In the final step, everything falls into place and the plan becomes a reality. The voice-over records the text, or the singer performs your brand name as if it were the next global hit. In the editing phase, we bring everything together and add suitable music or additional sound effects where necessary. Finally, the audio commercial is professionally mixed and mastered so that it sounds flawless.
Normally, the production time for the commercial is approximately 3 working days. This is calculated from the moment the script has been approved by you. If you are in a real hurry, please contact us immediately to discuss what is possible.
We start with a briefing. It is helpful if you take us through the campaign: what the theme is, the target audience, and what you want to achieve with the radio commercial. After that, we are happy to think along with you about the precise details and execution of the commercial(s): length, choice of voice, or whether custom music or an audio logo needs to be composed. Based on your initial input, we write a script. We can “ping-pong” about that until it is finalized. Then we take the commercial into production; that means we hire a voice-over to record and – if necessary – we get to work producing music. Finally, the commercial is edited and mastered for broadcast on the radio.
Certainly! Developing the concept of the spot, writing the script, and casting the right voice are included as standard in the production of a commercial.
This depends on a number of things, including:
For a precise price, you can request a quote. You will then receive a quick response with a price quote.
Klinker Media has an extensive voice bank of professional voice-overs, who are highly experienced in recording radio commercials. When producing a radio advertisement, casting a suitable voice is included. We will send you a demo of the voice(s) we propose so that you get a good impression of the sound of this speaker. Naturally, we take into account any preference you may have for a certain sound.
At Klinker Media, we are proponents of the principle “as short as possible, and as long as necessary”. Better a well-aimed, short radio commercial with one clear point, than a long radio spot where nothing actually sticks. That being said: sometimes a longer spot is simply necessary, for example, to convey a certain atmosphere and to be able to do more storytelling. We are, of course, happy to advise you on this.
Simple: melodies stick in our brains much better than “dry” text. It can therefore really help to have your company name, or even a complete commercial, sung. Moreover, you stand out more in a commercial break where most commercials are not sung. It costs a bit more in production, but it really delivers more. At Klinker Media, we enjoy making sung radio commercials: from writing the lyrics to producing the music.
An audio logo is actually the same as a graphic logo, but in audio form (obviously). This can take the form of a short instrumental melody, or a certain combination of sound effects. Through repetition, an association is created between the audio logo and your company, and that is a powerful tool for sticking in the mind. Naturally, we can take care of composing a unique and striking audio logo for your company or product for you.
Just get in touch of course 🙂 We are happy to answer your questions.
We would love to get to work for you. Let us know what your plans are, and we will be happy to tell you what we can do for you.
